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Online Nested Content

Organizations around the world are using the interactive Web to raise their profiles, target key audiences, build huge online communities, and create new revenue streams.

We've put conferences at the centre of that picture.

We can turn your onsite content into a strategic resource. Extend your live or virtual discussions for weeks or months after the closing session. And draw an audience that may be 10 or 100 times the size of your onsite participant group.

The format is called online nested content. Think of it as a multi-tiered approach to conference reporting.

The first tier is an index that lists your session lineup in headline form.

The clickable link behind each headline takes readers to the second tier, a brief news capsule on each session.

Each capsule contains its own link to the third tier, a more detailed summary report that offers in-depth coverage for readers who need it.

Something Old, Something New...

Nested content is a brand new concept that builds on something much more familiar.

It starts with our tried and true approach to gathering conference content.

It meets the needs of web-savvy readers who are used to getting precisely the information they need, when and where they need it.

Each session is listed in the index, so anyone can click through to the specific topic they're looking for. Each site visitor can decide whether to read the news capsule or spend a little more time with the summary report.

A nested content site is the perfect cornerstone for the abstracts and papers, the presentation slides and podcasts, that give visitors a whole other layer of content. This isn't the first time our company has introduced a revolutionary new way of using conference content, but it may be the most exciting.

Contact us today for the latest details.